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At the start of a new season, it is important to cater your social media strategy to relevant and timely topics. Summer is a hot season for homebuying and selling, so it’s important for agents everywhere to take a hard look at their social media and marketing strategy, and add in some seasonal content to the rotation.

From hosting warm-weather events to curating seasonal content, here are some summertime social media posts to help you make a sale, reach new clients and connect with your sphere.

NAR PULSE—See what happens as first-time buyers brave the most competitive housing market ever in “First-Time Buyer,” streaming now on Hulu and FirstTimeBuyer.realtor! Watch now and share with your agents!

Veronica Figueroa, CEO of the Orlando, Florida-based Figueroa Team, brokered by eXp Realty, has run her team for close to a decade. During that time, she has fostered an approach to the business that has helped her people become top producers as they continue to grow.

Having started off as a RE/MAX broker/owner, Figueroa built her team before eventually selling her brokerage and moving her team of 18 over to eXp. Today, that team numbers 80 and is made up of coaches, marketing experts, an onboarding specialist and back-end support for agents.

As the leaders of Northrop Realty, a Long & Foster Company, Creig and Carla Northrop have garnered a reputation within the real estate community as being agents of change. In 2000, the pair started the Creig Northrop Team, which became the No. 1 team in the nation an unprecedented three times. In 2018, the Creig Northrop Team became Northrop Realty, growing into a full-service brokerage specializing in residential real estate in Maryland; Delaware; Virginia; Washington, D.C.; Pennsylvania and Florida.